Privacy policy

This website is operated by Apex Auto Group, LLC (“Apex Auto,” “we,” “us”), which runs dealerships in Austin, TX and Round Rock, TX. This policy explains how we handle personal information collected through this website and our related services.

We collect information you choose to give us, such as when you request a price, book a test drive or service visit, ask for a trade-in offer, order parts, chat with us or apply for financing:

• Contact details: name, email address, phone number and preferred contact method.
• Vehicle information: vehicles you are interested in, and details and photos of a vehicle you want to sell or trade.
• Credit application details: date of birth, address, housing, employment and income. We do not collect your Social Security number online.
• Appointment, parts and service details, and anything you write in a message or chat.

We also collect limited technical information automatically, such as your IP address and browser type, to keep the site secure and prevent abuse. Our website statistics are privacy-friendly: they are aggregated, use no cookies and do not build a profile of you.

Saved vehicles and your comparison list are stored only in your own browser, using local storage, and are not sent to us unless you submit a form.

• To respond to your requests, send quotes and confirm appointments.
• To prepare trade-in offers and arrange financing with lenders you choose to work with.
• To provide service, order parts and keep records required by law.
• To protect our customers, our website and our business from fraud and misuse.
• To understand how our website is used, in aggregate, so we can improve it.

We do not sell your personal information. We share it only as needed to serve you:

• With banks, credit unions and finance companies, when you apply for financing.
• With service providers that host our website, store files and deliver our emails, under contracts that require them to protect it.
• With manufacturers, for warranty, recall and certified pre-owned programs related to your vehicle.
• When required by law, or to protect the rights and safety of our customers and our business.

When you submit a request, you agree that we may contact you about it by the method you choose. Consent is never a condition of purchase. You can ask us to stop contacting you at any time, reply STOP to any text message, or use the opt-out instructions in our emails.

Emails we send may include standard measurement that tells us whether a message was opened or a link was clicked, which helps us improve our communication. This information is used only in aggregate and for the specific message.

All information you send through this website is encrypted in transit. Access to customer records is limited to staff who need it, protected by individual accounts. As a dealership that arranges financing, we maintain an information security program designed to meet the requirements of the FTC Safeguards Rule under the Gramm-Leach-Bliley Act.

We keep personal information only as long as needed for the purposes above, including any period required by state or federal law for sales, finance and service records. Trade-in photos and inquiries that do not lead to a transaction are deleted when they are no longer needed.

You may ask us to confirm whether we hold your personal information, give you a copy, correct it or delete it. Texas residents have these rights under the Texas Data Privacy and Security Act, including the right to opt out of the sale of personal data and targeted advertising, which we do not engage in.

To make a request, contact us or call (512) 555-0140. We will verify your identity before acting on a request and respond within the time required by law. You may appeal a decision by replying to our response.

Our website is not directed to children under 13, and we do not knowingly collect personal information from them.

We may update this policy from time to time. When we do, we will change the date at the top of this page. Significant changes will be highlighted on our website.